Key conversion events never make it to your ad platforms
Browser limits and blockers interrupt client-side tags, creating blind spots in reported purchases and leads.
Stop losing conversion data from your campaigns
No tiers, just one fair price
Reliable server-side tracking, without heavy setup.
Deploy your GTM server container in minutes. Free 7-day trial. No tiers.
or
7-day free test • 100% EU-based • Pay-as-you-go
100% EU
European company
7 days
free trial • no credit card
Unlimited
events with Fair Use Policy
The Problem We Fix
Hidden tracking gaps distort campaign decisions and waste budget
When conversions go missing, ad platforms optimize on incomplete signals and budgets drift toward weaker outcomes. Tracking Hippo moves critical measurement server-side, improves event reliability, and gives your team cleaner data for smarter bidding, attribution, and growth decisions.
Optimization models train on partial, noisy signals
If event coverage is inconsistent, bidding and audience decisions become less reliable and performance drifts.
Privacy and governance are harder with browser-only pipelines
Server-side routing gives you stronger control over filtering, enrichment, and compliant data handling.
Recover measurable signal before you scale spend
Deploy server-side GTM quickly, improve event reliability, and feed ad platforms higher-quality conversion data for smarter optimization.
Frequently asked questions
What problem does Tracking Hippo solve?
Tracking Hippo solves data loss and unreliable attribution caused by ad blockers, browser restrictions, and client-side tracking limits.
How does server-side tracking improve data quality?
It routes events through your server endpoint, reducing blocked requests and giving your team stronger control over validation and routing.
Is Tracking Hippo built for GDPR-focused teams?
Yes. It is built with privacy-first architecture, EU hosting, and controls that support better governance and compliance workflows.
How It Works
What sGTM is and how Tracking Hippo solves the data loss problem
Server-side Google Tag Manager (sGTM) moves tracking logic from the browser to a server endpoint you control. This improves event reliability, privacy control, and data quality for ad optimization.
BrowsersGTMDestination
1. Visitor Browser
User action creates an event in the browser and sends it to your tracking endpoint.
2. Tracking Hippo sGTM Endpoint
Tracking Hippo receives the event, validates it, and prepares it for delivery.
3. Delivery to Platforms
The event is sent to Google Ads, Meta Pixel, GA4, and other destinations.
Why this helps
More events reach your tools, even with stricter browser limitations.
Control
You control what gets sent, where it goes, and how data is transformed.
Business impact
Better signal quality improves attribution and campaign optimization decisions.
Why Server-Side Tracking is the Future
Move beyond traditional client-side tracking limitations. Our server-side Google Tag Manager hosting gives you unprecedented control, better data quality, and improved privacy compliance.
Enhanced Privacy
First-party data collection ensures better privacy compliance and reduces dependency on third-party cookies.
Better Performance
Server-side processing reduces client-side load, leading to faster page speeds and better user experience.
Superior Data Quality
Bypass ad blockers and browser restrictions to capture more accurate and complete tracking data.
Fair Usage Billing
€25 per container per month, billed daily pro-rata under Fair Use Policy. No request counting and no surprise bills.
Ready to Upgrade Your Tracking?
Join forward-thinking companies who've already made the switch to server-side tracking
Built for Agencies
Workspaces, multiple containers, and agency support - from single websites to managing multiple clients.
Multi-Workspace Dashboard
Organize clients into separate workspaces with access control and usage reporting. Perfect for agencies and single websites.
Flexible Container Management
Host and manage multiple server containers under one account. Perfect for agencies handling several clients or single websites.
Simple, Scalable Pricing
One clear monthly price per container with daily pro-rata billing. No tiered plans, no surprises, just fair usage.
Ready to Scale Your Agency?
Once you're hosting 20+ containers, you'll get personalized onboarding, priority support, and access to technical expertise.
Volume discounts available
Dedicated account manager
Priority support & onboarding
Perfect for Every Website
Whether you're running a WordPress site or a custom application, we have the right solution for your server-side tracking needs.