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Analytics & Tracking Knowledge Hub

Expert insights on server-side tracking, privacy compliance, and modern analytics. Everything you need to optimize your data strategy and stay ahead of industry trends.

Server-Side GTMPrivacy

Google Consent Mode v2 in Europe: Complete Server-Side GTM Guide

Implement Google Consent Mode v2 for EU and EEA traffic with server-side GTM. Learn the consent signals, CMP flow, tag configuration, testing, and common mistakes.

July 13, 202610 min read

PrivacyGA4

Cookies, GA4 and Online Advertising: AEPD Compliance Guide

A practical guide to cookies, GA4 and advertising tags under Spanish AEPD guidance, including consent, CMP design, server-side tracking and audits.

July 13, 202611 min read

Server-Side TrackingGA4

Server-Side Tracking for Ecommerce in Spain: Measurement and ROAS Guide

Learn how Spanish ecommerce teams can use server-side tracking for cleaner GA4, Google Ads and Meta measurement, consent controls and better ROAS decisions.

July 13, 202610 min read

Safari 27iOS 27

Safari 27 Makes Client-Side Tracking Harder: How Server-Side Tracking Helps

Safari 27 beta tightens tracking protection again. Learn what may break in browser-based measurement, why mobile Safari matters, and how server-side GTM creates a more reliable first-party data flow.

July 13, 20268 min read

Google Tag GatewayServer-Side GTM

Google Tag Gateway vs Server-Side GTM: Which Do You Need?

Compare Google Tag Gateway with server-side Google Tag Manager. Learn how each works, where they overlap, and which first-party measurement setup fits your…

July 9, 202611 min read

Google AdsEnhanced Conversions

Google Ads Server-Side Conversion Tracking and Enhanced Conversions

Set up Google Ads server-side conversion tracking and enhanced conversions with GTM. Learn identifiers, consent, user-provided data, diagnostics and validation.

July 2, 202612 min read

ShopifyServer-Side Tracking

Shopify Server-Side Tracking for GA4, Meta and Google Ads

Implement Shopify server-side tracking with customer events, GA4, Meta CAPI and Google Ads. Covers event mapping, checkout limitations, consent and testing.

June 24, 202612 min read

ArchitectureGA4

Server-Side Tracking Architecture for GA4, Meta, TikTok and Ads

Design one server-side tracking architecture for GA4, Meta, TikTok and Google Ads using canonical events, consent, deduplication and reconciliation.

June 17, 202613 min read

Server-Side GTMPricing

Server-Side GTM Cost: Hosting and Operations Explained

Calculate the real cost of server-side GTM, including compute, preview servers, load balancing, monitoring, maintenance and managed hosting trade-offs.

June 8, 202610 min read

Server-Side GTMTroubleshooting

Server-Side GTM Troubleshooting: A Systematic Debug Guide

Debug missing, duplicate or incorrect server-side GTM events. Trace browser requests, clients, event data, triggers, outgoing requests and vendor responses.

May 31, 202613 min read

Meta Conversions APIEvent Deduplication

Meta CAPI Event Deduplication with event_id

Prevent duplicate Meta conversions by pairing Pixel and Conversions API events with event_name and event_id. Includes implementation and troubleshooting steps.

May 19, 20269 min read

SafariFirst-Party Cookies

First-Party Cookies, Safari ITP and Server-Side GTM

Learn how Safari tracking prevention treats cookies and why a first-party sGTM endpoint helps without bypassing browser protections or consent requirements.

May 7, 202611 min read

Meta Conversions APIEvent Match Quality

How to Improve Meta Event Match Quality

Improve Meta Event Match Quality with correctly normalized customer information, browser identifiers, click IDs, consent controls and server-side CAPI…

April 28, 20269 min read

Meta Conversions APIServer-Side GTM

Meta CAPI Plugin vs Server-Side GTM

Compare Meta Conversions API plugins with server-side GTM for setup effort, data control, deduplication, multiple destinations, cost and maintenance.

April 9, 202610 min read

PrivacyPII

How to Remove PII Before Sending Server-Side GTM Events

Audit and remove personal data in server-side GTM before forwarding events. Covers allowlists, transformations, logs, URLs, IP addresses and vendor payloads.

March 29, 202611 min read

PrivacyConsent

Does Server-Side Tracking Work Without Cookie Consent?

Understand what server-side tracking can and cannot do when users deny cookie consent, including Consent Mode, cookieless signals and GDPR responsibilities.

March 17, 202610 min read

WooCommerceWordPress

WooCommerce Server-Side Tracking with GTM4WP

Configure WooCommerce server-side tracking with GTM4WP, GA4, Meta CAPI and Google Ads. Covers ecommerce data, order IDs, consent and deduplication.

February 26, 202612 min read

LinkedInConversions API

LinkedIn Conversions API with Server-Side GTM

Implement LinkedIn Conversions API with server-side GTM for B2B lead and revenue events. Covers event mapping, identifiers, consent, testing and deduplication.

February 11, 202610 min read

Server-Side TrackingAudit

Server-Side Tracking Audit Checklist

Audit server-side tracking from consent and DNS through event schemas, clients, tags, deduplication, PII, monitoring, reconciliation and documentation.

January 22, 202612 min read

TikTokServer-Side Tracking

TikTok Server-Side Tracking with sGTM: Complete Setup Guide

Learn how to implement TikTok server-side tracking using Server-Side Google Tag Manager hosted on Tracking Hippo. Complete guide for better ad performance, data accuracy, and privacy compliance.

August 17, 202510 min read

Meta Conversions APIFacebook

Meta Conversions API Tutorial: Complete Setup Guide with Tracking Hippo & sGTM

Learn how to implement Meta Conversions API for better ad performance and privacy compliance. Complete tutorial with Tracking Hippo and Server-Side Google Tag Manager setup.

August 12, 20258 min read

Server-Side GTMGoogle Tag Manager

What is Server-Side Google Tag Manager? Complete Beginner's Guide

Learn everything about Server-Side Google Tag Manager in this beginner-friendly guide. Discover how it works, key differences from traditional GTM, benefits, and when to use it for better data privacy and performance.

August 8, 20256 min read

GA4Server-Side Tracking

Complete Guide to Setting Up GA4 Server-Side Tracking

Learn how to implement GA4 server-side tracking for improved data accuracy, enhanced privacy, and resistance to ad blockers. Complete step-by-step setup guide with Tracking Hippo hosting.

July 18, 20258 min read

PrivacyAnalytics

Why Server-Side Tracking is the Future of Analytics

Discover the key advantages of server-side tracking over traditional client-side methods. Learn how it improves data accuracy, enhances privacy compliance, and provides better performance for your website.

July 15, 20254 min read

sGTMGoogle Tag Manager

How to Create and Host a Server-Side Google Tag Manager Container on Tracking Hippo

Server-side tagging gives you more control, better performance, and improved data privacy for your analytics and marketing tags. With Tracking Hippo, you can host your Google Tag Manager (sGTM) container entirely in the EU with an easy-to-use interface.

July 10, 20255 min read

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