Prypynit vtrachaty dani konversii z kampanii

    Bez rivniv, odna spravedlyva tsina

    Nadiyne server-side vidstezhennya bez skladnogo nalashtuvannya.

    Rozhortnite sviy GTM server-container za kilʹka khvylyn. Bezplatnyy test na 7 dniv. Bez tarifnykh rivniv.

    abo

    Bezplatnyy test 7 dniv • 100% v Yevropi • Oplata za vykorystannya

    100% EU

    European company

    7 dniv

    bezplatnyy test • bez kartky

    Neobmezheno

    podiyi z Fair Use Policy

    Problema, yaku my vyrishuyemo

    Prykhovani prohalyny v trackinhu spotoruyutʹ rishennya kampaniy i spalyuyutʹ byudzhet

    Koly konversiyi znykayutʹ, reklamni platformy optymizuyutʹsya na nepovernykh syhnalakh, a byudzhet peretekaye v slabshi rezultaty. Tracking Hippo perenosytʹ krytychni vymiry na server-side, pidvyshchuye nadiynistʹ podiy i daye vashiy komandi chystishi dani dlya bids, atrybutsiyi ta zrostannya.

    Klyuchovi podiyi konversiy ne potraplyayutʹ u vashi reklamni platformy

    Obmezhennya brauzera i blokuvalʹnyky pereryvayutʹ client-side tehy, stvoryuyuchy slipi zony v zakupivlyakh ta lidakh.

    Modeli optymizatsiyi navchayutʹsya na chastkovykh i shumovykh syhnalakh

    Yakshcho pokryttya podiy nestale, rishennya shchodo stavok i audytoriy stayutʹ mensh nadiynymy, a efektyvnistʹ pohirshuyetʹsya.

    Pryvatnistʹ i governance skladnishi z pipeline lyshe cherez brauzer

    Server-side marshrutyzatsiya daye bilʹshyy kontrolʹ nad filʹtratsiyeyu, zbahachennyam ta compliant obrobkoyu danykh.

    Vidnovitʹ nadiynyy syhnal pered masshtabuvannyam byudzhetu

    Shvydko zapustitʹ server-side GTM, pidvyshchytʹ nadiynistʹ podiy i peredayte reklamnym platformam yakisnishi dani konversiy dlya rozumnishoyi optymizatsiyi.

    Poshyreni zapytannya

    Yaku problemu vyrishuye Tracking Hippo?

    Tracking Hippo vyrishuye vtratu danykh i nenadiynu atrybutsiyu, sprychynenu adblock, obmezhennyamy brauzera ta limitamy client-side trackinhu.

    Yak server-side trackinh pokrashchuye yakistʹ danykh?

    Podiyi ydutʹ cherez endpoint vashoho servera, zmenshuyutʹsya zablokovani zapyty, a komanda otrymuye bilʹshyy kontrolʹ nad validatsiyeyu ta marshrutyzatsiyeyu.

    Chy pidkhodytʹ Tracking Hippo komandam z fokusom na GDPR?

    Tak. Platforma pobudovana na privacy-first arkhitekturi, Yevropeysʹkomu hostynhu ta kontrolyakh dlya krashchoyi governance i compliance protsesiv.

    Yak tse pratsyuye

    Shcho take sGTM i yak Tracking Hippo vyrishuye vtratu danykh

    Server-side Google Tag Manager (sGTM) perenosytʹ logiku trackinhu z brauzera do endpointu servera, yakyy vy kontrolyuyete. Tse pokrashchuye nadiynistʹ podiy, kontrolʹ pryvatnosti ta yakistʹ danykh dlya reklamnoyi optymizatsiyi.

    BrowsersGTMDestination

    1. Brauzer vidviduvacha

    Diya korystuvacha stvoryuye podiyu v brauzeri ta vidsylaye yiyi do endpointu trackinhu.

    2. Endpoint sGTM vid Tracking Hippo

    Tracking Hippo otrymuye podiyu, validuye yiyi ta hotuye do dostavky.

    3. Dostavka na platformy

    Podiya nadsylaetʹsya v Google Ads, Meta Pixel, GA4 ta inshi systemy.

    Chomu tse dopomahaye

    Bilʹshe podiy dodayutʹsya u vashi instrumenty, navitʹ za suvorishykh obmezhen brauzera.

    Kontrolʹ

    Vy kontrolyuyete shcho nadsylayetʹsya, kudy sam, i yak transformuyutʹsya dani.

    Biznes-vplyv

    Krascha yakistʹ syhnalu pokrashchuye atrybutsiyu ta rishennya z optymizatsiyi kampaniy.

    Chomu server-side trackinh - tse maybutnye

    Pereyditʹ za mezhi obmezhen tradytsiynoho client-side trackinhu. Nash hosting Google Tag Manager server-side daye bilʹshe kontrolyu, krashchu yakistʹ danykh i krashchu pryvatnisnu vidpovidnistʹ.

    Krascha pryvatnistʹ

    First-party zbir danykh pokrashchuye pryvatnisnu vidpovidnistʹ i zmenshuye zaleznistʹ vid third-party cookies.

    Krascha produktyvnistʹ

    Server-side obrobka zmenshuye client-side navantazhennya, pryskoryuye storinky ta pokrashchuye UX.

    Vyshcha yakistʹ danykh

    Obkhodʹte adblock i obmezhennya brauzera, shchob zbiraty bilʹsh povni ta tochni trackinh-dani.

    Spravedlyve bilinh-rishennya

    25 EUR za konteyner na misyatsʹ, z dennoiu pro-rata oplatoyu za Fair Use Policy. Bez pidrakhunku zapytiv i bez syurpryziv.

    Hotovi pokrashchyty sviy tracking?

    Pryyednuytesʹ do kompaniy, yaki vzhe pereyshly na server-side tracking

    Stvoreno dlya ahentsiy

    Workspaces, kilʹka konteyneriv i pidtrymka dlya ahentsiy - vid odnoho sayt do keruvannya bahatma kliyentamy.

    Multi-workspace dashboard

    Orhanizuyte kliyentiv u riznykh workspace z kontrolʹom dostupu ta zvitamy vykorystannya. Idealʹno dlya ahentsiy i okremykh saytiv.

    Hnuchke keruvannya konteyneramy

    Hostʹte ta keruyte kilʹkoma server-side konteyneramy v odnomu akaunti. Idealʹno dlya ahentsiy z kilʹkoma kliyentamy abo dlya odnoho saytu.

    Proste ta masshtabovane tsinooutvorennya

    Odna zrozumila misyachna tsina za konteyner z dennoiu pro-rata oplatoyu. Bez rivniv ta syurpryziv, lyshe chestni umovy.

    Hotovi masshtabuvaty ahentsiyu?

    Koly vy hostyte 20+ konteyneriv, otrymuyete personalizovanyy onboarding, priorytetnu pidtrymku ta dostup do tekhnichnoyi ekspertyzy.

    Dostupni ob yemni znyzhky
    Vydilenyy account manager
    Priorytetna pidtrymka ta onboarding

    Idealʹno dlya budʹ-yakoho saytu

    Nevazhlyvo, chy tse WordPress, chy custom-dodatok - my mayemo pravilʹne rishennya dlya vashoho server-side trackinhu.

    WordPress sayty

    Proste nalashtuvannya server-side trackinhu dlya WordPress saytiv z pluginom GTM4WP.

      Custom sayty

      Hnuchke vprovadzhennya server-side trackinhu dlya budʹ-yakoho custom saytu abo zastosunku.