Does it work with the Cart and Checkout blocks?

Yes. Cart and checkout events are derived from the cart itself rather than from classic template hooks, and add or remove events come from the block data store, so both front-ends are covered.

Will it conflict with GTM4WP or another GTM plugin?

Only one plugin should inject the container, or every event is counted twice. The plugin detects the conflict and warns you; set container placement to "data layer only" here, or disable the container in the other plugin.

Do I still need a consent banner?

Yes. The plugin publishes the Consent Mode defaults that tell tags how to behave before a choice is made; your banner is still what asks the visitor and sends the update.

Is High-Performance Order Storage supported?

Yes. The plugin declares compatibility with HPOS and with the Cart and Checkout blocks, so WooCommerce will not flag your store as incompatible.

WordPress plugin

The server-side tracking plugin for WordPress and WooCommerce

Our own plugin connects WordPress to your server-side container in a couple of minutes. First-party container loading, Consent Mode v2 and the complete GA4 ecommerce event set, including the block-based cart and checkout.

WordPress

WooCommerce

Download pluginv1.0.0

Download size: 90 KB ZIP
Requirements: WordPress 5.9+ · PHP 7.2+
Licence: Free, GPL-2.0

Not in the WordPress.org directory yet. Download the ZIP and upload it from your WordPress admin.

tracking.hippov1.0.0

Open dashboard

Container

First-party loader

Consent Mode

Defaults active

Ecommerce

10 events on

Webhooks

Delivering

Container

Connect this site to your server-side container and choose how the tag loads.

Server container URL

https://gtm.yourshop.comTest

Web container ID

GTM-XXXXXXX

First-party loader

Load gtm.js through the container domain

Cookie keeper

Re-issue analytics cookies from the server

Consent Mode v2

ad_storagead_user_dataanalytics_storage+4

What you get

Everything the WordPress plugin does

Everything the plugin does is a switch on one screen. Nothing is sent anywhere until you enter your container URL.

Container

Loads the GTM web container from your own domain instead of googletagmanager.com, so ad blockers and tracking prevention no longer recognise it. Placement, GTM environments and a custom loader path are all configurable.

Consent

Publishes Google Consent Mode v2 defaults for all seven signals before the container loads: globally, for the EEA and UK, or for a region list you choose. It warns you if your consent banner already sets them.

Data Layer

Pushes page type, post and author details, site search, language and login state on every request, plus hashed customer data for Enhanced Conversions and Customer Match.

Ecommerce

The complete GA4 funnel for WooCommerce, with item brand, variant, the real category hierarchy, discounts and list attribution carried from the listing through to the cart.

Webhooks

Sends purchase, refund and order-paid events straight from your server on a background job, so conversions arrive even when the browser blocks every script. Failures retry with backoff.

Free and open source

GPL-2.0, no account needed to install it, and no upsells in the admin. You only pay for the container that receives the data.

Download pluginv1.0.0

WooCommerce

Server-side tracking для WooCommerce

Switch WooCommerce on and every standard GA4 ecommerce event is tracked, with the item detail Google Ads and Meta need to match products in your catalogue.

view_item_list

select_item

view_item

add_to_cart

remove_from_cart

view_cart

begin_checkout

add_shipping_info

add_payment_info

purchase

Works with the classic templates and the Cart and Checkout blocks: page events come from the cart itself rather than template hooks, and add-to-cart is detected through the WooCommerce data store.

Навіщо магазинам WooCommerce server-side tagging

Покупки, що переживають ad blockers

Теги покупки в браузері — серед найчастіше блокованих запитів у мережі. First-party endpoint зберігає подію доходу цілою.

Дедуплікація за ID замовлення

Перезавантаження сторінки подяки та колбеки платіжного провайдера запускають purchase кілька разів. Стабільний event ID із замовлення зводить їх в одну конверсію.

Кеш і згоди залишаються передбачуваними

Плагіни кешу, згод і оптимізації WordPress зміщують час спрацювання тегів. Server-side доставка тримає стан згоди явним і придатним до тестування.

Одна подія — усі призначення

Надсилайте ту саму валідовану покупку WooCommerce у GA4, Meta CAPI, Google Ads і TikTok, не додаючи ще один скрипт у браузер.

Питання про tracking WooCommerce

Does it work with the Cart and Checkout blocks?: Yes. Cart and checkout events are derived from the cart itself rather than from classic template hooks, and add or remove events come from the block data store, so both front-ends are covered.
Will it conflict with GTM4WP or another GTM plugin?: Only one plugin should inject the container, or every event is counted twice. The plugin detects the conflict and warns you; set container placement to "data layer only" here, or disable the container in the other plugin.
Do I still need a consent banner?: Yes. The plugin publishes the Consent Mode defaults that tell tags how to behave before a choice is made; your banner is still what asks the visitor and sends the update.
Is High-Performance Order Storage supported?: Yes. The plugin declares compatibility with HPOS and with the Cart and Checkout blocks, so WooCommerce will not flag your store as incompatible.

WordPress setup in three steps

No FTP, no code, no developer. Everything happens in your WordPress admin.

Download the ZIP

One file, under 100 KB. The plugin is free and GPL-licensed. There is no licence key to enter and no account needed to install it.

Works on any WordPress site, with or without WooCommerce
Requires WordPress 5.9+ and PHP 7.2+
Nothing is sent anywhere until you configure a container

Download pluginv1.0.0

WordPress admin

trackinghippo-server-side-1.0.0.zip

90 KB ZIP · GPL-2.0-or-later

Upload it in WordPress

Go to Plugins → Add New → Upload Plugin, choose the ZIP and activate. A Tracking Hippo entry appears in your admin menu.

Plugins → Add New → Upload Plugin
Select the ZIP and press Install Now
Activate, then open Tracking Hippo in the menu

WordPress admin

Drop the ZIP here

Install now

Paste your container URL

Enter the container domain from your Tracking Hippo dashboard and your GTM web container ID, then press Test connection to confirm it is live.

Test connection verifies the container answers
Turn on the first-party loader to bypass ad blockers
A health panel flags anything still misconfigured

WordPress admin

Server container URL

https://gtm.yourshop.com

Web container ID

GTM-XXXXXXX

Load gtm.js through the container domain

Client-side vs server-side tracking

Client-side tracking

WordPress-сайт

Важкі tracking-скрипти сповільнюють сайт

Браузер користувача

Ad blockers блокують tracking

Платформа аналітики

Неповні дані

Server-side tracking

WordPress-сайт

Легкі сторінки, що швидко завантажуються

Сервер Tracking Hippo

Безпечна обробка даних

Платформа аналітики

Повні, точні дані

Чому server-side tracking для WordPress?

Традиційний client-side tracking стає дедалі менш надійним. Server-side tracking розв'язує ці виклики.

Краща приватність і compliance

Server-side tracking забезпечує відповідність WordPress-сайту вимогам GDPR, CCPA та інших регуляцій, тримаючи чутливі дані на ваших серверах.

Краща продуктивність сайту

Скоротьте час завантаження сторінок, перенісши tracking-скрипти на сервер. Ваш WordPress завантажується швидше без важкого client-side коду.

Точніші дані

Обходьте ad blockers і захист від tracking. Отримуйте повні та точні аналітичні дані від усіх відвідувачів вашого WordPress-сайту.

Інфраструктура в Європі

Ваші дані залишаються в Європі завдяки нашій GDPR-сумісній інфраструктурі — ідеально для WordPress-сайтів, орієнтованих на європейську аудиторію.

Everything your WordPress site needs

First-party container loading

Custom loader path

Google Consent Mode v2

10 GA4 ecommerce events

Cart and Checkout blocks

Server-side order webhooks

Hashed Enhanced Conversions

Cookie keeper for Safari

Role and environment exclusion

HPOS compatible

Health checks and connection test

Free and GPL-2.0

Download it and see

The plugin is free. Point it at a Tracking Hippo container and you are collecting server-side today, with €10 of trial credit and no card needed.

Download pluginv1.0.0

Без кредитної картки • €10 безкоштовного кредиту для тесту

Read the WooCommerce server-side tracking guide Read the setup guide

WordPress is a trademark of the WordPress Foundation. WooCommerce is a trademark of Automattic Inc. Google Tag Manager, Google Analytics and Google Ads are trademarks of Google LLC. Tracking Hippo is an independent product and is not affiliated with, endorsed by or sponsored by any of them.